PROJECT DETAIL

CLIENT:Faded Barber Shop

DATE:31 Mar, 2019

CATEGORY: ,

ONLINE: //fadedbarbershops.com

Faded Barbershop is a family-friendly barbershop located in Colorado. It offers haircut, coloring, and waxing services.


Its owner, Becky, has a dual license in barbering and cosmetology. She has been working in the hair industry for 15+ years.


As a business owner, she focuses on the daily operations which include performing the services and tending to customers.


The Challenge/

When Becky started posting on social media, she generated buzz around her business. People were commenting on her posts and inquiring. All these were taking time away from her working on the business.

 

The problem is she didn’t have a single place to direct people to. She didn’t have a way to manage all these inquiries to turn them into actual bookings for her barbershop.

 

As with most business owners, Becky isn’t technical. Nor is she an expert in marketing and social media.

 

She needed to find a simple way to manage all these things without getting in the way of doing what she loves.

The Solution: Custom Online Booking Solution/

With these considerations, Lebertech developed a simple website for Faded Barbershop. The website also includes a custom online booking solution. This allows people to book for whatever services they need. It includes getting reminders and notifications for both Becky and the customer.

 

Lebertech used WordPress to develop the website including an Instagram feed. The feed automatically pulls images/videos from their Instagram account. This allows anyone browsing the website to take a peek of what it’s like in Faded Barbershop.

 

This website only took Lebertech 7 days to develop and launch.

The Results/

Now, Becky can focus on doing what she does best.

 

Now, when people inquire from her different social media accounts, she has one place to direct them to — fadedbarbershops.com.

 

When people want to find what Faded Barbershop is offering, they can easily find it on their website.

 

This means she doesn’t have to worry about an inquiry falling through the cracks. It also means she doesn’t have to manually keep track of bookings and remind customers of their appointments.

 

The custom online booking solution does all these things for Becky.

 

Faded Barbershop is currently running marketing campaigns to boost traffic to their website. This includes both online and offline advertising. The best part is they can also measure the effects of this due to the installation of Google Analytics and the Facebook Pixel.

The Technology/

1. WordPress

WordPress is a free and open-source content management system based on PHP & MySQL. Features include a plugin architecture and a template system. It’s used for blogging but supports other types of web content. This includes forums, media galleries, and online stores.

2. Google Analytics

Google Analytics is a web analytics service offered by Google. It allows users to tracks and reports website traffic. It’s one of the ‘tools’ inside the Google Marketing Platform brand. Google Analytics lets you measure your advertising ROI, and performance of social media and other ap

3. Facebook Pixel

The Facebook pixel is code that you place on your website. It collects data that helps you track behaviors and events from Facebook ads. You can use it to optimize your ads, build targeted audiences, and remarket to them.

4. Instagram

Instagram Feed is a place where you can share and connect with the people and things you care about. When you open Instagram or refresh your feed, the photos and videos you care about most will appear towards the top of your feed. All posts from accounts you follow on Instagram will appear in your feed.